Lijjat Papad - Woman & Entrepreneurship
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Case Details:
Case Code : LDEN008
Case Length : 13 Pages
Period : 1977-2001
Pub Date : 2003
Teaching Note :Not Available
Organization : Mahila Griha Udyog, Balaji Telefilms, Biocon Group
Industry : Varied
Countries : India
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"Our objective is to maximize employment opportunities for
women through activities connected with village industries, while, at the same
time, not sacrificing basic business principles and quality consciousness. We
are a full-fledged commercial, self-reliant organization and not a charitable
society. Any such benefits that occur are incidental to our business."
- Vimalben M Pawale, Ex President, Sri Mahila Griha Udyog
Lijjat Papad (SMGULP)
"Lijjat Papad works because there are no barriers to entry
such as skills; making papad is like a birthright to the Indian woman. And the
model is scaleable unlike a crafts-based cottage industry."
- Haresh Shah, Member, Khadi and Village Industries
Commission
An Entrepreneurial Success Story
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In 2002, with a turnover of Rs 3 billion, exports worth Rs
100 million, 62 branches and 40 divisions all over the country, and 42000
members, the Sri Mahila Griha Udyog Lijjat Papad (SMGULP)1
was a women's entrepreneurial success story in India.
From humble beginnings in
a thickly populated locality of Mumbai in 1959, SMGULP has come a long way. The
organization gained recognition through its most famous product- Lijjat papad.
In addition to papads, SMGULP manufactured other household products like spices,
bakery products and detergents. A look at any of the branches of SMGULP gives the feel of an
efficient entrepreneurial set up. The key to SMGULP's success lies in the
feeling of oneness that it creates. |
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Women above 18 years of age can become members of SMGULP by signing a pledge of
devotion to the organization. At SMGULP, workers are referred to as
co-owners and the women who work there are referred to as sisters.
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No kind of work is considered inferior or superior at SMGULP. Every job is
given equal importance and the member sisters are free to choose the work
they like, rolling papads, or packing, or preparing the dough. Payment is
made on a daily basis. Quality is given utmost importance. The supervisors
constantly check for the quality and weight of papads.
SMGULP inculcates in its members, "a commitment to earn a legitimate income,
honesty, and not snatching the fruits of another person's income" and
adherence to quality.2 Stringent rules
of cleanliness and purity are maintained. The whole manufacturing process is
open to inspection by anybody. A well laid formula is strictly followed to
obtain products of a fixed standard of taste, color and size. |
Lijjat Papad - Woman & Entrepreneurship
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